Maison Close becomes SCANDALE
Twenty years after its creation, Maison Close officially becomes SCANDALE. Bringing together nearly a century of French heritage and twenty years of contemporary creation, the House opens a new chapter in its history.
This new chapter marks the meeting of two French houses united by a shared vision: making lingerie a territory of freedom, boldness and creation.
Founded in 1932, SCANDALE is one of the emblematic houses of French lingerie. Recognized for its pioneering spirit, its creative heritage and its singular visual identity, it has shaped nearly a century of creation by boldly accompanying the evolution of femininity.
By becoming SCANDALE, Maison Close takes up this exceptional heritage. More than a name change, this new identity brings together nearly a century of French history and twenty years of contemporary creation to write the next chapter of a shared ambition: constantly reinventing allure, desire and freedom.
BRAND HISTORY
While Maison Close becomes SCANDALE today, some of its most iconic creations remain.
Having become true signatures of the House over the years, they continue to embody its boldness, its allure and its singularity.
Icons that carry through the chapters without ever losing their obviousness.
SCANDALE
Since 1932, SCANDALE has embodied a free and avant-garde vision of French lingerie. Through innovation, creation and iconic communication, the house has crossed nearly a century without ever losing its pioneering spirit. This heritage continues to be written today under a new momentum.
