Maison Close becomes SCANDALE
Twenty years after its creation, Maison Close officially becomes SCANDALE. Bringing together nearly a century of French heritage and twenty years of contemporary creation, the Maison opens a new chapter in its history.
This new chapter marks the coming together of two French Maisons united by a shared vision: to make lingerie a realm of freedom, audacity and creativity.
Founded in 1932, SCANDALE is one of the iconic names in French lingerie. Renowned for its pioneering spirit, creative heritage and distinctive visual identity, it has shaped nearly a century of creation, boldly accompanying the evolution of femininity.
By becoming SCANDALE, Maison Close carries forward this exceptional legacy. More than a change of name, this new identity brings together nearly a century of French history and twenty years of contemporary creation to continue a shared ambition: to endlessly reinvent allure, desire and freedom.
BRAND HISTORY
As Maison Close becomes SCANDALE today, some of its most iconic creations remain.
Over the years, they have become true signatures of the Maison, continuing to embody its audacity, allure and singularity.
Icons that transcend chapters without ever losing their unmistakable presence.
SCANDALE
Since 1932, SCANDALE has embodied a free and avant-garde vision of French lingerie. Through innovation, creativity and iconic communication, the Maison has spanned nearly a century without ever losing its pioneering spirit. Today, this legacy continues to unfold with renewed momentum.
